Linen has been with us for thousands of years. There is a reason it has never left.
In ancient Egypt, fine linen was reserved for those of the highest rank. It was a statement of refinement, a material so prized it was considered worthy of the gods. What made it so coveted then is precisely what makes it so enduring now: a blissful ability to keep the wearer cool, comfortable, and composed.
Linen is woven from flax — a plant that has been cultivated for millennia, it requires up to 80% less water than cotton to grow, and much of Europe's linen is produced within the EU itself, meaning fewer miles between field and finished cloth. In an industry that has spent decades moving in the wrong direction, linen has always pointed the right way.
Buy less. Buy better. Linen is the material that makes this possible.
Why Linen wears so well:
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Breathability The open structure of flax yarn allows air to move freely — making linen cooler than cotton in warm weather. |
Durability Linen is stronger than cotton and becomes softer with every wash. It is one of the few fabrics that genuinely improves with age. |
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Antimicrobial Naturally resistant to bacteria, linen keeps you fresher for longer without any chemical treatment. |
Character Its natural texture and relaxed drape give linen an effortless quality that no synthetic can replicate. Even its tendency to crease is part of the appeal. |
There is a common misconception that linen belongs only to summer. It does not. Layered beneath a jacket or worn as a base under knitwear, a well-made linen shirt provides breathable, comfortable structure for any outfit — in any season. The key is to invest in one that is cut and constructed to last.
This is the thinking behind every Placket shirt. Made to order in Italy, from natural fibres, by artisans with over fifty years of craft behind them. A shirt made once, made well, and worn for life.
Our linen shirts are available now, made to your measurements in Italy within four weeks.