"The shirt is a perfect fit and I love the colour and linen material" - David
Made by Italian artisans with over 50 years of craft behind them.
Using outstanding fabrics. Think fine linen and luxurious cotton.
Every shirt is cut and sewn in Italy with production beginning when you order, making each shirt special.
"Buy less. Buy better."
Incredible natural fibres, no wasted stock. Shirts made to last a lifetime.
How It Works
1
Choose your shirt
Explore our collection and choose the shirt that speaks to you.
2
Dial in your fit - or don't
Select your standard size to establish a base fit. Refine the measurements to your exact proportions if you wish, or stick with your rack size. Then choose your collar, cuffs, and optional pocket.
3
An Atelier begins work on your shirt
An expert tailor will cut and craft your shirt. Within 4 weeks, you’ll receive a bespoke piece made exclusively for you.
A bespoke Saville Row shirt starts at £300. Ours start at £130 — made in the same tradition, by Italian artisans.
Choose your shirt.
Adjust to your measurements.
Enjoy for life.
The essence of our brand is buying less, but buying better.
Fast fashion has diminished the value of what we wear while filling the world with disposable garments, designed to be worn briefly and replaced quickly.
The widespread use of polyester blends ties modern clothing to the oil industry, excessive plastic packaging compounds the problem.
Fast fashion is also frequently associated with exploitative labour practices.
The true cost of our clothing has become disconnected from the price on the label.
We believe there is a better way.
Our shirts are crafted in Italy by skilled artisans who are paid fairly for their work. We use only natural fibres and seek to eliminate unnecessary plastic from our packaging.
That craft means our shirts fit better and feel better than anything off the rack.
We create garments of enduring quality, producing clothes that can be worn and cherished for decades and, eventually, return naturally to the earth.
Buy less. Choose better. Leave no trace.