The summer-only myth
Linen has a reputation as a fabric for holidays and heatwaves. In some ways this is reasonable, it is one of the coolest fabrics you can wear and is fantastic in warm weather. However that breathability is a year-round advantage.
From October to March you continuously move from cold streets to heated offices, trains, and restaurants. Encumbered with layer after layer to stay warm and dry. Underneath those jackets and jumpers, a fabric that lets air move and moisture escape will keep you comfortable through all of it. A linen shirt gives you a breathable base that doesn't leave you clammy or overheated once you step indoors. It helps alleviate that sense of overheating when you come inside wearing too many layers after walking up a flight of stairs.

Why linen works in every season
Spring and Autumn
The shoulder seasons are unpredictable, and linen handles them well. It is light enough for a warm afternoon and sits comfortably under a jacket when the temperature drops.

Summer
The open structure of the yarn lets air move freely, making linen cooler than cotton in the heat. This is where it earns its reputation.

Winter
Worn as a base beneath knitwear, linen adds a breathable base layer, helping to regulate your body temperature and keep you comfortable from morning to night.
Built to be worn for years, not seasons
Linen is the perfect material to wear all year, it is :
- Durable: Linen is stronger than cotton and gets softer with every wash. It is one of the few fabrics that genuinely improves with age.
- Naturally antimicrobial: Linen resists bacteria, so it stays fresher for longer.
- Full of character: Its natural texture and relaxed drape give it an effortless quality.
Made to be worn all year
That is the thinking behind every Placket shirt. Each is made to order in Italy, from natural fibres, by artisans with over fifty years of craft behind them. A shirt made once, made well, and worn for life, in every season.
Our linen shirts are available now, made to your measurements in Italy within four weeks.